Business Creation Training
This training program aims to support participants in acquiring the skills necessary to successfully launch a business in a digital environment. It covers the fundamentals of creating and managing a business, while integrating digital tools to optimize operations, enhance online visibility, and adapt to the demands of the modern world.
Training duration
280 training hours
Registration by appointment
Overview of Content and Key Points
French/English language training modules:
1. Fundamentals of Entrepreneurship
- Understanding the steps involved in starting a business: from idea to launch.
- Identify your market, define a value proposition and build your business model.
- Development of a clear and detailed business plan.
2. Digitalization strategy for entrepreneurs
- Understanding the challenges and opportunities of digitalization.
- Define a digital strategy tailored to your sector of activity.
- Introduction to digital management tools (CRM, ERP, collaborative tools).
3. Website creation and management
- Learn how to create and customize a website with WordPress.
- SEO optimization to improve online visibility.
- E-commerce website management: creation of online stores, product and order management.
4. Digital marketing and social media management
- Strategies to increase your visibility on social media (Facebook, Instagram, LinkedIn, etc.).
- Introduction to paid search engine advertising (SEA) and online advertising campaigns.
- Creating engaging content to attract and retain customers.
5. Use of artificial intelligence tools for entrepreneurship
- Discover AI tools to automate common tasks: writing, visual creation, data management.
- Practical case studies on the integration of AI into entrepreneurial activities.
- Customization of AI-generated results to meet specific needs.
6. Cybersecurity and responsible data management
- Raising awareness of the main threats to businesses (phishing, ransomware, etc.).
- Implementation of security practices: backups, password management, GDPR.
- Protecting customer data and securing online transactions.
7. Entrepreneurial simulation and final evaluation
- Creation of a complete digital entrepreneurial project: from business plan to digitalization strategy.
- Simulation of marketing campaigns and management of an online store.
- Evaluation of achievements and feedback on completed projects.
Training objectives:
- Understanding the basics of entrepreneurship and the steps involved in starting a business.
- Develop a digitalization strategy tailored to your business.
- Mastering digital tools to effectively manage a business (CRM, project management, collaborative tools, etc.).
- Create a strong online identity through website management and social media.
- Improve your company's visibility through digital marketing techniques (SEO, SEA, social networks).
- Learn how to manage an online business, from creating an e-commerce store to managing orders.
- Using artificial intelligence tools to optimize entrepreneurial processes.
- Integrate responsible and secure practices into the digital management of your business.
- Fostering innovation and resilience in a constantly evolving entrepreneurial environment.
- Develop a solid and realistic business plan that takes into account digital opportunities.
Program Summary
Overview of Content and Key Points
Expert Trading Program
General course
1. Financial and economic study
- Training & Sources : Understand the economic basics, the cycles, and identify reliable sources of information.
- Data Collection & Analysis : Monitor economic indicators, analyze trends qualitatively and quantitatively.
- Interpretation & Strategy : To project future economic phases, understand their impact on investments, develop a strategy and assess the risks.
- Report & Reassessment Document and present the results, and adjust the strategy.
2. Asset Allocation Strategy
- Foundations & Analysis : Understanding the economy, sectors, relevant indicators, and analytical tools.
- Forecasting & Communication : Use predictive models, anticipate risks, and communicate results for strategic adjustment.
3. Investment Identification
- Fundamentals & Techniques : Use fundamental, technical, and chart analysis to evaluate potential investments.
- EES criteria : Integrate ethical, environmental and social criteria into the investment strategy.
4. Bond Selection
- Foundations & Analysis : Understand the characteristics of bonds and risks, evaluate issuers and identify opportunities.
- Portfolio & Tracking Diversify, create a strategy, and rebalance according to market conditions.
5. Portfolio optimization
- Risk Analysis & Management : Study the indices, analyze the listed values, and establish a timing strategy.
- Monitoring & Improvement : Monitor performance, evaluate investments, and continuously adjust the strategy.
6. Business Development
- Foundations & Consulting : Follow ethical principles, assess risk profiles, and learn to communicate effectively.
- Conclusion & Follow-up Formalize transactions, plan regular updates, and participate in ongoing training.
The program's objectives
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Prerequisites
No prerequisites
